David Houser

David Houser

Digital Sales Professional
  • allentown, PA
  • August 20, 2021

I am looking for my next opportunity and I am available immediately.

 

I am a highly dedicated and results-driven sales professional, with a demonstrated record of ability and success in digital sales, digital tactics, digital account management, digital sales training, interactive sales, sales staff training and development, market penetration, new business acquisition, business-to-business sales, and pricing strategy. Leverages excellent leadership, communication, and interpersonal skills to develop and maintain effective client and partner relationships and interface across organizational levels.  A highly adaptable and technically oriented top performer, who reaches target audiences and provides solutions to drive sales and profitability.  An adept storyteller, utilizing market research, website, and campaign metrics.

 

Phone Number
6106570248

Education

High School Diploma Graduate @ Louis E. Dieruff High School
Sep 1978 — Jun 1981

General Studies Graduate

High School Diploma Graduate @ Louis E. Dieruff High School
Sep 1978 — Jun 1981

General Studies Graduate

Experience

Executive Sales Representative @ Nexzest Hyberlocal
Mar 2020 — Sep 2020

Worked remotely from home office with daily in-person cold calling, tele-prospecting and customer service responsibilities. I helped businesses promote their business and offerings to the public via monthly direct mailed community magazines.

Executive Sales Representative @ Nexzest Hyberlocal
Mar 2020 — Sep 2020

Worked remotely from home office with daily in-person cold calling, tele-prospecting and customer service responsibilities. I helped businesses promote their business and offerings to the public via monthly direct mailed community magazines.

Sales Representative @ Haldeman Ford Lincoln
Sep 2019 — Feb 2020

Sales of new and used vehicles. I helped people in their search for their next car, SUV, or truck.

Sales Representative @ Haldeman Ford Lincoln
Sep 2019 — Feb 2020

Sales of new and used vehicles. I helped people in their search for their next car, SUV, or truck.

Sales Representative @ Dempsey Uniform & Linen Supply
Jul 2018 — Mar 2019

Worked with businesses to help them create a great first impression with customers, employees, and the public. Whether it was dress-ing their staff in crisp, clean professional looking uniforms, chef coats, cook whites or creating an elegant dining atmosphere with the finest table linens. Other offerings included towel services, medical linen services and facility services. This was a hunter position, days were spent cold calling on businesses such as restaurants, outpatient surgical centers, medical facilities, auto repair shops and industrial accounts. I managed a territory consisting of Bucks County and eastern Montgomery County in Pa. and parts of Mercer County New Jersey.

Sales Representative @ Dempsey Uniform & Linen Supply
Jul 2018 — Mar 2019

Worked with businesses to help them create a great first impression with customers, employees, and the public. Whether it was dress-ing their staff in crisp, clean professional looking uniforms, chef coats, cook whites or creating an elegant dining atmosphere with the finest table linens. Other offerings included towel services, medical linen services and facility services. This was a hunter position, days were spent cold calling on businesses such as restaurants, outpatient surgical centers, medical facilities, auto repair shops and industrial accounts. I managed a territory consisting of Bucks County and eastern Montgomery County in Pa. and parts of Mercer County New Jersey.

Account Executive @ iHeart Media
Oct 2016 — Jul 2018

As an Account Executive at iHeart Media I worked with Lehigh Valley advertisers to help them get their advertising messages in front of the right audiences. Utilizing iHeart Media’s network of more than 850 broadcast radio stations, serving more than 150 markets throughout the U.S. while also offering a robust national Internet network. iHeart Media brings national reach with local impact to Lehigh Valley advertisers. Representing traditional and digital radio advertising solutions reaching target audiences on-air, online, on-site and on the move.

Account Executive @ iHeart Media
Oct 2016 — Jul 2018

As an Account Executive at iHeart Media I worked with Lehigh Valley advertisers to help them get their advertising messages in front of the right audiences. Utilizing iHeart Media’s network of more than 850 broadcast radio stations, serving more than 150 markets throughout the U.S. while also offering a robust national Internet network. iHeart Media brings national reach with local impact to Lehigh Valley advertisers. Representing traditional and digital radio advertising solutions reaching target audiences on-air, online, on-site and on the move.

Digital Account Manager @ The Morning Call
Mar 2008 — Sep 2016

Collaborated with the Major Account teams on strategies for account penetration as well as revenue growth in the digital sector. I was the Major Accounts teams “digital products expert”. I worked the account from initial pitch through campaign execution and subse-quent follow-ups. I worked closely with Adops and Optimization teams to ensure campaign delivery. The team’s clients advertised their products and services to Lehigh Valley and beyond by reaching target audiences via desktops, laptops, inboxes, and mobile de-vices via mcall.com (O&O) and third-party digital networks. I served as mentor for fellow digital sellers, as well as print sellers.
· Launched partnership with the Weather Channel by selling two inaugural six-month contracts. Each contract was worth $30,000 (PPL and Jack William Tires)
· Earned Salesperson of the Year first runner-up in 2012 and won 2012 “Unsung Hero” award

Digital Account Manager @ The Morning Call
Mar 2008 — Sep 2016

Collaborated with the Major Account teams on strategies for account penetration as well as revenue growth in the digital sector. I was the Major Accounts teams “digital products expert”. I worked the account from initial pitch through campaign execution and subse-quent follow-ups. I worked closely with Adops and Optimization teams to ensure campaign delivery. The team’s clients advertised their products and services to Lehigh Valley and beyond by reaching target audiences via desktops, laptops, inboxes, and mobile de-vices via mcall.com (O&O) and third-party digital networks. I served as mentor for fellow digital sellers, as well as print sellers.
· Launched partnership with the Weather Channel by selling two inaugural six-month contracts. Each contract was worth $30,000 (PPL and Jack William Tires)
· Earned Salesperson of the Year first runner-up in 2012 and won 2012 “Unsung Hero” award

Digital Sales Manager @ The Morning Call
Mar 2006 — Feb 2008

Led digital display advertising sales efforts for three dedicated interactive account executives and 30 print account executives. Pro-vided leadership and training to newly hired interactive account executives and continued to facilitate creative sales strategies. Con-ducted online sales training for retail and classified print sales staff.

· Achieved plan for both 2006 and 2007
· Developed and conducted Digital Boot Camp for advertising sales staff
· I was Advertising Lead on the “NexGen” site redesign representing The Morning Call; this was an 18-month collaboration be-tween all local markets/Newsrooms and corporate Interactive teams

Digital Sales Manager @ The Morning Call
Mar 2006 — Feb 2008

Led digital display advertising sales efforts for three dedicated interactive account executives and 30 print account executives. Pro-vided leadership and training to newly hired interactive account executives and continued to facilitate creative sales strategies. Con-ducted online sales training for retail and classified print sales staff.

· Achieved plan for both 2006 and 2007
· Developed and conducted Digital Boot Camp for advertising sales staff
· I was Advertising Lead on the “NexGen” site redesign representing The Morning Call; this was an 18-month collaboration be-tween all local markets/Newsrooms and corporate Interactive teams

Account Executive @ The Morning Call
Dec 2003 — Feb 2006

Consulted with clients to analyze needs and provide advertising solutions. Told Mcall.com story through creative presentations, utiliz-ing qualitative research. Collaborated with print sales staff to penetrate existing advertiser base, increase ad revenues, and develop new business through cold-calling and other marketing efforts. Conducted digital advertising training for advertising sales staff. De-vised pricing strategies for sponsorships and assisted in revising digital card.

Account Executive @ The Morning Call
Dec 2003 — Feb 2006

Consulted with clients to analyze needs and provide advertising solutions. Told Mcall.com story through creative presentations, utiliz-ing qualitative research. Collaborated with print sales staff to penetrate existing advertiser base, increase ad revenues, and develop new business through cold-calling and other marketing efforts. Conducted digital advertising training for advertising sales staff. De-vised pricing strategies for sponsorships and assisted in revising digital card.

Sgt E-5 @ US Armu
Jul 1982 — Jun 1991

PENNSYLVANIA NATIONAL GUARD, Bethlehem, Pennsylvania, Unit Armorer, 1990-1991. Oversaw safeguarding, maintenance, and issuance of all company-assigned weapons and ammunition. Activated in support of Operation Desert Shield-Desert Storm while as-signed to 3623rd Maintenance Unit, serving in Saudi Arabia from January 1991 to May 1991.

UNITED STATES ARMY, Multiple Duty Stations, Unit Supply Sergeant, 1982-1990. I oversaw the request, receipt, issuance, and safe-guarding of company property and supplies at my assignments. As Unit Supply Sergeant I was responsible for the 100% accountability for all assigned company property, equipment, weapons, and supplies. Additionally, I supervised the post indoor pistol range at the Rock Island Arsenal in Illinois during my last year in Rock Island.

Sgt E-5 @ US Armu
Jul 1982 — Jun 1991

PENNSYLVANIA NATIONAL GUARD, Bethlehem, Pennsylvania, Unit Armorer, 1990-1991. Oversaw safeguarding, maintenance, and issuance of all company-assigned weapons and ammunition. Activated in support of Operation Desert Shield-Desert Storm while as-signed to 3623rd Maintenance Unit, serving in Saudi Arabia from January 1991 to May 1991.

UNITED STATES ARMY, Multiple Duty Stations, Unit Supply Sergeant, 1982-1990. I oversaw the request, receipt, issuance, and safe-guarding of company property and supplies at my assignments. As Unit Supply Sergeant I was responsible for the 100% accountability for all assigned company property, equipment, weapons, and supplies. Additionally, I supervised the post indoor pistol range at the Rock Island Arsenal in Illinois during my last year in Rock Island.

Contact Candidate

Contact