Eric Norton

Eric Norton

General eCommerce and Amazon Channel Expert
General eCommerce and Amazon Channel Expert
  • December 7, 2020

Internet Marketer, experienced in Amazon channel management, multi-channel, eCommerce, internet marketing, and direct marketing. Skilled in analyzing internet metrics, surveying, finding sales opportunities, and new technology opportunities. Excellent background in design, marketing, management, team building, and budgeting.

Specialties: Amazon Channel, analytics, eCommerce, engaging website visitors, social media, email marketing, SEO, SEM, and making companies money.

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BFA @ Kendall College of Art & Design
Sep 1989 — Jul 1992

Visual Communications and Advertising

AAS @ Northwestern Michigan College
Sep 1987 — May 1989

Marketing and Graphic Design


Amazon Channel Account Manager @ Marketplace Ninjas
Apr 2018 — Oct 2020

Worked remotely as an Amazon Channel Manager for a start-up agency managing the Amazon channel for clients in Vendor Central and Seller Central accounts. I handle all needs from launching new products, content writing, photography, analytics, grey-hat fixes, and channel strategies. I use Keepa, Racetracker, Unicorn Smasher, Jungle Scout, Helium 10, and other software to create the best solution for each client. Create promotions using coupons, early reviewer program, lightning deals, AMS, etc. Assist in developing strategies to grow brand awareness in Amazon. Create analytical reports to recognize gaps in offerings, new product recommendations, and KPI reports. Guiding client success on Amazon leveraging quarterly goals and developing an action plan to meet goals.

Digital Marketing and Sales Manager @ Altus Brands
Feb 2017 — Mar 2018

Engaged consumers and fostered sales by implementing digital best practices through email marketing, social media, paid search, web promotion, and search optimization. Managed Amazon accounts for the USA, Canada, and the United Kingdom, providing content for product listings, A+ content, and leveraged Amazon promotional tools to grow sales. Utilized Amazon Marketing Services to increase sales by managing keywords and protecting our company brand names. I functioned as the primary resource for troubleshooting Amazon account issues, filing support issues with all three accounts, and launch Amazon UK account for the company. Managed sales and marketing for online retailers, dealers, and distributors such as Maurice,,, New Egg, Groupon, etc. Assisted with new product launches to customers and industry by creating weekly/monthly press releases, developed advertisement campaigns, coordinated with media, and sponsored events. Provided support to sales staff, providing the sales team tools to assist with sales and sales meetings. Managed and attended trade shows, show sign-up, booth logistics, flights, giveaways, hotels, signage, booth design, and sales materials for up to 10 trade shows per year. Designed brochures, flyers, brochures, and managed the printing of marketing material. Assisted in managing the Pro Staff to grow brand image and awareness and reviewed web and Amazon analytics for potential growth opportunities or potential hazards for the company. Organized, planned, and implemented an annual marketing budget.

Digital Marketing Manager @ Cherry Republic
Jun 2015 — Jan 2017

Develop and implement an effective content strategy on a Magento platform to increase Cherry Republic brand and drive sales. Executed product merchandising, leveraged analytic and testing of consumer behaviors to maximize website commerce activity - implemented strategies for SEO, and the development, execution of pay-per-click, reverse marketing, email marketing, social media strategies, and other strategies to accomplish the organization's financial goals. Set benchmarks and establish KPI's to track results, and report out monthly.

Web Content Specialist @ Munson Medical Center
Dec 2010 — Apr 2014

Served as a primary resource for maintaining Munson Healthcare's site content. Provides
communications, recommendations, and follow-up to the appropriate department and or marketing
representative responsible for the information. Establish best practices and train new users on all
aspects of the organization's Content Management System (CMS). Defines, grants, and administers
user access. Utilizes graphic design and technology skills to produce new pages for the website using CMS
to provide patients with care information and hospital services. Leverage CMS modules to conduct email marketing campaigns, SEM, SEO, etc., to market hospital services or service lines.

Director of Marketing @ CompuSystems
Oct 2009 — Dec 2010

Hired to oversee marketing efforts for CompuSystems lead generation business for
trade shows; evaluated the company's lead generation methodologies on the web, advertising, and
trade show brand management. Managed a 3-person marketing team tasked with website
development, brand management, product development, and increasing market share. Worked with
senior management to develop and implement marketing plans with realistic outcomes; worked
closely with leadership and other managers to successfully launch new products leveraging multi-channel.
Maintained an annual marketing schedule and collaborated with leadership to ensure
marketing goals were achieved. Assisted CFO in establishing a marketing budget and adhere to budgeted
advertising goals. Research new opportunities to expand brand awareness. Led the development of
marketing and promotional materials to promote the company. Build strong media relationships, secure
positive news stories, and responded to service inquiries. Manage online marketing efforts SEO, SEM,
Social Media and integrated them into a multi-channel marketing plan.

Email Marketing Manager @ In The Swim
Jan 2007 — Oct 2009

Managed email marketing strategy and implementation for B2B / B2C customers that
generated online sales, catalog sales, increased customer awareness and re-engaged customers.
Leveraged dynamic content on the website and emails that offered 1 to 1 marketing product offers.
Save the company $600k by moving the email marketing program in-house (What Counts), and about $800k by
implementing a proper list hygiene process. Improved deliverability with SPF, DKIM, DMARC publishing,
improving sender reputation, whitelisting, blacklist monitoring, etc. Segmented customer lists
to increase the relevancy of email content and frequency of targeted mailings. Initiated A/B testing for
subject lines, design, calls-to-action, and headlines that increased open rates, sales, and customer
engagement. Assisted in Google Ad Words pay-per-click (PPC) advertising campaigns that tripled
the number of visitors to the website and increase sales; helped develop an affiliate marketing program that
increased sales and fostered new customers. Developed an annual email marketing calendar that planned
products, promotions, customer segments, and coordinated these with email campaigns. Co-managed
websites, social reviews, edited reviews for readability to ensure value to visitors who try to make informed product purchases.

Email Marketing Manager @ Sierra Trading Post
Feb 2006 — Jan 2007

Managed and directed the company's email marketing program for a large multi-channel discount
retailer. I increased gross sales in the email program from 38 million in sales to 48 million by the use
of strategic offers, proper merchandising, and customer segmentation. Developed email marketing
strategies that promote revenue, customer acquisition, and growth through frequency, messaging,
recommendations, segmentation, personalization, co-registration, sweepstakes, and social media. Worked to
ensure a steady revenue increase in all critical response components of email marketing initiatives.
Monitored send, deliverability rates, hard bounces, soft bounces, and email duplications in conjunction
with Web Operations. Develop strategies for emailing through all significant ISPs to ensure compliance with sender identification protocols, inbox deliverability, link access, and good look and feel.

Senior Internet Marketing Manager @ Cabela's
Apr 2002 — Feb 2006

Worked with several departments to coordinate merchandise, list segments, design, and program
to launch weekly campaigns. Managed campaigns and coordinated a $16 million email program.
Increased sales from $8 to $16 million in sales and grew subscriptions in 1 year from 1.4 to 2 million
emails. Resolved deliverability and blacklisting issues with ISPs, SPF publishing, domain keys, and
SPAM scoring. Raised email deliverability to 100% and saved the company $1.5 million in lost sales.
Organized a multi-channel Internet schedule utilizing data warehouse, Coremetrics, and soft market
data. Utilized Coremetrics to provide metrics to management and merchandisers data to improve
sales, discover new sales opportunities and consumer trends. Monitored Linkshare, Shareasale,
Performics sales data and product sales for seasonal trending.

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