- St. Charles, Illinois
- November 27, 2018
Motivated consumer and military insights professional that is passionate about tenaciously analyzing complex questions, inspiring teams to collaborate with disciplined initiative, and delivering impactful insights that drive consumer-oriented decisions. Eager to contribute in adverse, highly ambiguous situations to produce results and team success within consumer insights, marketing research, brand, or general management opportunities.
Current MBA candidate with specialization in Marketing Research in the A.C. Nielsen Center. Currently the Outreach Officer for the MBA Veterans Club and chair for the Graduate Marketing Network's Annual Business Case Competition.
Successfully completed leadership, military development, and academic pursuits to graduate and commission as a Second Lieutenant in the U.S. Army. Named "Outstanding Commander" for top Company Command performance in Senior Year. Studied abroad at Helmut Schmidt University in Hamburg, Germany as part of international military partnerships and immersion.
Executed global consumer research for a major spirits brand to align packaging in the United States, Russia, China, and United Kingdom; recommended optimizations to enhance brand’s long-term health and build consumer relevance. Managed two research suppliers and their logistics to collaboratively perform four iterations of fast-paced qualitative and quantitative research; created shared understanding of comprehensive insights across marketing and innovation functions. Conducted segmentation analysis on consumers in brand’s highest-volume market to identify future targeting opportunities.
Develops and implements market research plans to drive sales, attendance, and fan engagement for 6 NCAA sports teams. Synthesizes qualitative and quantitative inputs with Qualtrics survey iterations and observational research to reveal implications of UW facilities changes, new logistical systems, and fan experience trends from previous seasons. Advises Marketing Department on identifying organizational objectives and utilizing supporting fan research techniques.
Completed training as a Top 10% Officer at Military Intelligence Captain's Career Course (04/15-11/15). Promoted as a senior leader to direct the military insights function for the commander of a 4000-personnel organization; oversaw the collective synthesis of timely and relevant insights required to drive successful worldwide military operations.
Supervised unit’s complete spectrum of military insights methodologies and training; enhanced techniques for data collection, synthesis, and course of action recommendations for 10 intelligence analysts and 7 supporting insights teams.
Directed the data collection, analysis, and military insights generation for a team of 5 analysts to present actionable intelligence to the director of 500 individuals to effectively execute no-notice military operations. Coordinated the organization’s strategy for a 60-day mission in Ukraine and enabled unit success in high-scrutiny environment. Assessed four Baltic states and their strategic implications to drive rapid decisions and mitigate adversarial public messaging.
Promoted as a senior company leader responsible for the cross-functional integration of effective fire support on behalf of the unit commander; maximized the military capabilities of an 80-personnel unit during no-notice operations across Europe.Trained 800+ personnel on military parachuting in large group settings. Lead 8 subsequent high-visibility operations as a Jumpmaster and conducted detailed safety inspections of 100+ personnel with zero injuries or equipment loss. Planned and executed 8+ major training projects in support of North Atlantic Treaty Organization initiatives within allied nation of Estonia, resulting in strengthened collective security and reassurance of international partners.
Graduated Top 10% from Field Artillery Officer Basic Course in Ft. Sill Oklahoma (05/11 - 01/12). Served as a company leader that directed the planning and delivery of effective field artillery support and enhanced mission success of a 500-personnel unit during three major training exercises across Europe and deployment in Afghanistan. Simultaneously managed 15 personnel and $6M dollars in equipment through high-risk military operations with zero losses. Implemented training and certification program within department that resulted in the most job-certified personnel out of six departments, resulting in enhanced functional versatility and professional development amongst team members.